Photo by David Ramos/Getty Images
According to a recent report by Jose Felix Diaz in MARCA, Real Madrid and Adidas have confirmed that shirt sales for Kylian Mbappe have recently shattered all previous records.
The impact of Mbappe’s arrival has been nothing short of extraordinary and while Jude Bellingham’s signing earlier created a buzz, the Frenchman’s introduction has eclipsed that excitement by a staggering five times.
Interestingly, this unprecedented demand has caused delays in online orders and long lines at Real Madrid’s official store. While Adidas had anticipated this surge in interest, even they were surprised by the sheer magnitude of the response once Mbappe joined the team.
This excitement isn’t just about Mbappe’s star power but also the overall appeal of Real Madrid’s current roster, which includes other notable players like Vinicius Jr and Bellingham.
In turn, Mbappe’s presence alone has significantly boosted the club’s commercial appeal.
Mbappe has exceeded Real Madrid’s expectations
Real Madrid’s expectations for Mbappe’s commercial impact have been exceeded as the fans’ enthusiastic reception of the forward was evident from his first moments in Madrid.
Furthermore, the financial success of Real Madrid is closely tied to the sale of their new shirts, and Mbappe’s addition has amplified this effect dramatically.
Current estimates suggest that the club could sell up to four million shirts per season, a figure that may well prove to be accurate given the current trend.
Meanwhile, Manuel Chacon, Adidas’ Brand Protection Director, recently highlighted the impressive figures related to shirt sales.
During a forum in Barcelona, he noted that foot traffic at the Adidas store on Gran Vía increases by 76% on match days at Santiago Bernabeu. Shirt sales at the store rose by 73% on those days as well.
It will be interesting to see how these figures are affected by the new Bernabeu store as the new season approaches.
